about us

Our purpose

To show that even AI can hold meaning, if we let it.

We exist to challenge how people see AI-generated work. Not as hollow, careless "slop" — but as something that, when made with intention and consciousness, can have meaning.

OUR vision

A future where AI is used with purpose, not just because it’s easy.
We imagine a world where technology is shaped by awareness and restraint. Where AI isn’t a shortcut, but a tool — one that remembers the people and practices it impacts.

OUR mission

To use AI-generated art in service of something greater than profit. We aim to cover our costs and direct the rest toward supporting artists, communities, and causes affected by AI. Through our work, we hope to create art that means something—art that offers comfort, sparks imagination, and invites expression—and to give our buyers something they can genuinely enjoy and use in their lives.

OUR values

Transparency

We’re open about how the art was created, what tools were used, and how the business operates.

Responsibility

We don’t separate the tool from its impact. We created this art during a limited generation window and now use it with care, both in how we offer it and where the profits go.

Intention

We focus on meaning. The art we created isn’t random or indulgent. Every piece we use supports the intention behind each brand.

Giving Back

We donate most of our profits to real people: artists, communities, and others affected by AI. It’s a long-term commitment, not a one-time gesture.

Our purpose

To show that even AI can hold meaning, if we let it.

We exist to challenge how people see AI-generated work. Not as hollow, careless "slop" — but as something that, when made with intention and consciousness, can have meaning.

OUR vision

A future where AI is used with purpose, not just because it’s easy.

We imagine a world where technology is shaped by awareness and restraint. Where AI isn’t a shortcut, but a tool — one that remembers the people and practices it impacts.

OUR mission

To use AI-generated art in service of something greater than profit.

We aim to cover our costs and direct the rest toward supporting artists, communities, and causes affected by AI.

Through our work, we hope to create art that means something—art that offers comfort, sparks imagination, and invites expression—and to give our buyers something they can genuinely enjoy and use in their lives.

OUR values

Transparency

We’re open about how the art was created, what tools were used, and how the business operates.

Responsibility

We don’t separate the tool from its impact. We created this art during a limited generation window and now use it with care, both in how we offer it and where the profits go.

Intention

We focus on meaning. The art we created isn’t random or indulgent. Every piece we use supports the intention behind each brand.

Giving Back

We donate most of our profits to real people: artists, communities, and others affected by AI. It’s a long-term commitment, not a one-time gesture.

FAQ

How is the art created?

We use a combination of royalty-free reference images to help guide the generation process. These references are chosen intentionally to move the AI toward more ethical, non-copyrighted outputs and to reduce reliance on unlicensed data. They help shape the look, mood, and structure of the images while keeping the process more responsible.

What AI tools do you use?

We primarily use Midjourney. We do not control how the models were trained, and we cannot verify every data source. Because of that, we use them thoughtfully and transparently, while staying open to safer and more ethical tools as they become available.

If harm exists, why use AI at all?

In all honesty, survival. We create to survive, both mentally and physically, especially with our own personal limited capacity. But we also recognize that we have to be responsible for impact. Instead of ignoring it, we account for it in the process. We also believe that a healthier AI landscape will only emerge if people who care about ethics actively participate and push the space forward.