AI & ETHICS

We recognize the reality of the technological age we’re living in.

AI is becoming more present in creative spaces, and with it comes new ways to create.
But with those ways comes more responsibility in how we use them.

The following statement explains where we stand and what we’re working toward.

We believe that with meaningful change and stronger regulation, AI has tremendous potential, even in creative work.

Right now, though, there are a lot of harmful practices surrounding it. Creative theft. Environmental destruction. The erasure of people and labor. We do not disregard this. We believe in better practices.

AI is a tool.
It is not and will never be a replacement for human beings, no matter how hard anyone tries to make it.

Still, we believe in its potential to serve and to collaborate.
Not to replace humanity, but to reflect it. To work alongside it.
To help build a more accessible and efficient world, if used with care and consciousness.

What we’re seeing today is a powerful tool being wielded without intention.
Without ethics. Without boundaries.
An unfortunate reflection of humanity’s capacity for disregard, exploitation, and greed.

We must guard against this.

We believe AI can have a more ethical and meaningful place in the world, but only through awareness, restraint, and intention.

Through our brands — Cozy Are We, Digital Arthology, and Palette & Prints — we explore what it means to make meaning again. To use modern tools with intention. To translate even the artificial into something human.

For more information on how we do this, see our FAQ.

We recognize the reality of the technological age we’re living in.
AI is becoming more present in creative spaces, and with it comes new ways to create.
But with those ways comes more responsibility in how we use them.

The following statement explains where we stand and what we’re working toward.

We believe that with meaningful change and stronger regulation, AI has tremendous potential, even in creative work.

Right now, though, there are a lot of harmful practices surrounding it. Creative theft. Environmental destruction. The erasure of people and labor. We do not disregard this. We believe in better practices.

AI is a tool.
It is not and will never be a replacement for human beings, no matter how hard anyone tries to make it.

Still, we believe in its potential to serve and to collaborate.
Not to replace humanity, but to reflect it. To work alongside it.
To help build a more accessible and efficient world, if used with care and consciousness.

What we’re seeing today is a powerful tool being wielded without intention.
Without ethics. Without boundaries.
An unfortunate reflection of humanity’s capacity for disregard, exploitation, and greed.

We must guard against this.

We believe AI can have a more ethical and meaningful place in the world, but only through awareness, restraint, and intention.

Through our brands — Cozy Are We, Digital Arthology, and Palette & Prints — we explore what it means to make meaning again. To use modern tools with intention. To translate even the artificial into something human.

For more information on how we do this, see our FAQ.

FAQ

How is the art created?

We use a combination of royalty-free reference images to help guide the generation process. These references are chosen intentionally to move the AI toward more ethical, non-copyrighted outputs and to reduce reliance on unlicensed data. They help shape the look, mood, and structure of the images while keeping the process more responsible.

What AI tools do you use?

We primarily use Midjourney. We do not control how the models were trained, and we cannot verify every data source. Because of that, we use them thoughtfully and transparently, while staying open to safer and more ethical tools as they become available.

If harm exists, why use AI at all?

In all honesty, survival. We create to survive, both mentally and physically, especially with our own personal limited capacity. But we also recognize that we have to be responsible for impact. Instead of ignoring it, we account for it in the process. We also believe that a healthier AI landscape will only emerge if people who care about ethics actively participate and push the space forward.